massdot scan the street for wheels and feet


We were tasked with creating a series of videos that would help to explain the hard facts and data behind the deaths on pedestrians and cyclist in the state of Massachusetts, the catch was we needed to maintain the campaign look.


We created this Telly Award winning project, that used bold text to deliver the data even in the absence of sound, with a series of video reductions that explained the most common death causes.


Animation Direction: Juan M. Duque

Concept Direction: Jansel Rubiano

Animation: Camilo Gonima, Alex Salgado, Luis C. Garces, Alvaro Afanador, Ruben Cardenas, Juan M. Duque.

Original Music & Sound: Juan C. Quiceno.

Agency: Hatch, Intercultural Productions