Rimax needed a video to showcase their brand maniefesto, to put their belives and brand mission on a video that reflected the brand’s new approach.
We used a series of photos, textures and elements pulled from their brand guidelines to bring their mission to life with a dropped frame animation approach to reflect the style of their products.
Animation Direction: Jansel Rubiano
Animation: Quan Studios, Alex Salgado, Camilo Gonima, Luis C. Garces
Concepts & Artwork: Jansel Rubiano
Agency: Asylum Marketing