Rodo

Metaverse

Brand Video

In our latest project for Instinct Animations, we created a captivating video for Rodo.com that contrasts the traditional car-buying process with a fresh, digital experience. Using the concept of a creepy fun house, we illustrate the outdated, confusing methods of purchasing or leasing a car. This transitions to the metaverse, showcasing Rodo’s innovative, simple, and streamlined approach. Our engaging visuals and storytelling highlight how Rodo transforms the car-buying journey into a hassle-free digital experience.

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Character Development

In our video for Rodo.com, the characters are thoughtfully designed to enhance the narrative. We have two main figures: a quirky, animated car salesman representing the old, confusing methods of car buying, and a modern, approachable digital guide symbolizing the new, streamlined experience with Rodo.

Credits 

Happy client: Rodo

Creative Director: Isabella Manjarres / Juan M. Duque

 

Animation Director: Mauricio Bueno

 

Creative Concept: Instinct Animation

 

Project Management: Daniela Diaz

 

Cel Animation: Maria Alejandra Fajardo  / Carlos Apolinar / Juan Jose Becerra / Ulises Ramos / Mauro Bueno

 

Clean & Color: Julian Velez / Sebastian Yusty


Motion Graphics:
Camilo Valero / Juan M. Duque


Backgrounds:
 Karen Flórez / Isabella Manjarres / Laura Gómez

 

Storyboard: Isabella Manjarres


Character Design:
Isabella Manjarres


Script:
Instict Animations


SFX:
Ronroco

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juan.duque@mambostudio.tv
angelica.carrion@mambostudio.tv